The team at bodensee-vorarlberg.com had strategized, developed and crafted key elements of their marketing activity to increase their online presence and to raise awareness of the region as a desirable destination. They wanted to make sure they capitalised on this investment and they asked me to take key parts of their carefully curated online content and tell the stories in English.
Taking the original texts, images, films and audio, I set to work taking on board as much information about the region, its assets and the over-arching brand tone of bodensee-vorarlberg.com. I had to make sure none of the passion, detail or accuracy was lost in my translation. Where possible, I had to make the phrasing and metaphors, imagery and emotional narrative more accessible to those using in the website in English and to support SEO activity.
Business is booming in the area and it continues to grow. There will be a continued investment in English language communications to maintain momentum in business development and help telling the unique and touching stories like this one.